Established by Bain & Company in 2003, the Net Promoter Score (NPS) is a way to gauge how customers feel about your business, but more importantly, it evaluates and measures customer loyalty. It's a simple process where customers are presented with a short survey - often … [Read more...]

With the advent of COVID-19, the e-commerce industry is one industry that has seen a boost. People are not allowed to step out of their homes, which pushes them to buy everything online. Encouraging people to stay at home has caused online shopping to become the new normal. Apps … [Read more...]

Thanksgiving is behind us and Black Friday sales are as popular as ever, but there’s one new issue facing consumers this year as we gear up to give gifts to family and friends. Last year we struggled with the holidays as we were unable to gather as we normally do, but this year … [Read more...]

Launching a small business as a sole proprietorship is often seen as the simplest practice for people looking to enter the corporate world with their own ideas. While the process of setting up a sole proprietorship may be easy, it thoroughly lacks the entrepreneurial benefits of … [Read more...]

A Guest Post by Lucas H. Parker One of the biggest problems with formal education is that once you get your degree/certificate, the path is over. For a student, this can be a cause of relief but, at the same time, if the industry is constantly innovating, how are you supposed … [Read more...]