You might probably hear of account-based marketing if you work in sales and marketing. Otherwise, you might be wondering what it is. In a nutshell, ABM is a sales and marketing method wherein you zero in on a particular account. These accounts can be companies in a specific … [Read more...]

Good marketing is a key factor in growing any business. In the modern and digital age, using marketing strategies to create an online presence is essential for growth and success. Digital marketing is here to say and it can generate traffic to your website which will overall … [Read more...]

Simply put, water is life. Our very existence depends on it. That being the case, shouldn’t we focus more on having better water quality for the loved ones around us? There has to be a better way than the endless energy and wasteful ways of bottled water, yet there should be … [Read more...]

Modern advances in technology are enabling manufacturers to streamline production processes and innovate at a faster rate than ever to meet the demands of a fast-moving market. While speed is essential in today’s age, quality control still remains supreme to an effective and … [Read more...]

A Guest Post by Lilly Miller The Coronavirus pandemic has changed brands’ perceptions of content marketing. According to Content Marketing Institute, 43% of marketers increased content marketing budgets in 2021. When creating content, brands need to keep pace with this … [Read more...]