Consumers today have countless shopping opportunities at their fingertips. How can a brand stand out from the crowd? One method quickly gaining traction is to take advantage of the vast amount of consumer data and use it to improve the buyer journey from start to … [Read more...]

With NFTs selling for millions of dollars and their prices skyrocketing one day and falling the next, it's important to understand the basics of these non-fungible tokens and how to acquire one if you want to invest in the NFT market. It’s true that NFTs fell 23% in less than … [Read more...]

Pixelated apes selling for millions of dollars? Pop stars auctioning off 'parts' of their body to fans? Priceless artworks that don't actually 'exist'? Welcome to the wonderful, confusing, and surreal world of non-fungible tokens, or NFTs. In the most basic terms, NFTs are … [Read more...]

College isn’t what it used to be and the push to go to a four year university is significantly waning as both students and their parents are losing confidence in the ROI of both money and time into any particular field of study. Students simply are not seeing the … [Read more...]

If you are a startup business or a small company looking to expand your brand, you must have a solid and unique brand identity. Even though many startups use the same essential branding elements as others, it still needs to stand out from the crowd. A brand is everything for a … [Read more...]