Every generation is different. Shaped by the state of the economy’s health, world events and countless other factors over the course of their childhoods, the behaviors or traits of a specific age group can vary wildly. This is especially true when it comes to their spending … [Read more...]

"When we pay women less than men, we're telling women their work isn't as valuable," says Maria Shrivers, the US author and freelance journalist. "But we’re equally valuable. And we should be paid equally." The gender pay gap in the USA is real. Recent data from the US Census … [Read more...]

In less than a decade, Generation Z’s global earnings will eclipse those of Millennial’s. Already in the US, Gen Z accounts for 40% of the consumer base and wields$143 billion in annual spending power. They influence an additional $127 billion of family spending every year. … [Read more...]

Every field of endeavor has its myths, misconceptions, and urban legends that never seem to go away. The business world is no different. In the digital age, it's even easier for bogus stories and tall tales to make the rounds. Eventually, some of the misinformation gets cleared … [Read more...]

Nowadays, if you want to keep up with the competition, having a website is a must. Your website is hands down one of the most important tools in your marketing arsenal. Unfortunately, there's this common misconception that having a website would suffice. In other words, once it's … [Read more...]