When looking to drive high customer conversion and repeat purchases, experts often turn to email marketing. But how can businesses successfully generate a large, engaged email subscriber base? The answer: lead magnets. So how do they work? Offering potential … [Read more...]

In a time of massive inflation and the fall of the US dollar, it can be difficult to think of any monetary asset as secure and infallible, but there is one thing that continues to maintain value and even steadily increase. This one sure thing is gold. Gold isn’t like paper or … [Read more...]

The Mandela Effect is a term that was coined after a large number of people recalled sharing a similar memory that Nelson Mandela passed away in 2013, when he actually did in 1980. The official definition is a psychological phenomenon where a large group of people misremember a … [Read more...]

According to recent studies, existing customers are 50% more likely to convert than first-time buyers. Better still, these older customers also spend a whopping 30% more when filling up their shopping carts. Statistics such as these explain why a growing number of businesses … [Read more...]

Tired of Tinder? Had enough of Hinge? Fed up with Facebook Messenger? Sick to death of Snapchat? Well, you're not the only one. Because the apps that are supposed to make our lives easier are actually a major source of irritation for millions of people all over the … [Read more...]