##Talking Points## * Target marketing deals with Place and how it’s segmented * Product definition is intertwined with place because of the customers needs * Before you target, you need to know the Total Available Market (TAM) * Primary research deals directly with … [Read more...]
Creative Class: Locate Where the Talent is
This [post](http://www.creativeclass.com/creative_class/2009/11/03/locating-where-the-talent-is/) over at Creative Class brings up a broader issue. It's hidden in the India outsourcing comment about the pendulum is swinging back toward not outsourcing. If you have a critical mass … [Read more...]
Men With Pens: How To Kill Scope Creep
Great [post](http://menwithpens.ca/scope-creep) on a real problem with any project -- defining done. The product version of this is feature creep and it can crush a teams spirits. Defining done is the single biggest thing that any project needs to nail early and confirm often. … [Read more...]
I Hate People: Hating Email
Email is my nemesis. I try to ignore it but I am so trained to react to it that it saps my productivity. I am getting better thanks to [InBox Zero](http://inboxzero.com/inboxzero/), [Zen Habits](http://zenhabits.net/) and [I Hate People](http://www.ihatepeoplethebook.com/) but I … [Read more...]
Topic #4: Marketing Basics
##Talking Points## * A market is anyplace where goods and services can be exchanged * The Marketing Mix (The 4 P’s): Product, Price, Promotion and Place * Find the customer pain and cure it profitability * Marketing focuses on the needs of the customer while sales focuses … [Read more...]
