There is a wealth of marketing research that shows that a robust buying experience goes farther than any other marketing modality in creating positive consumer purchasing behaviors. The current theories indicate that consumer loyalty and buying decisions begin long before the … [Read more...]
Style Savvy: Get Your Outfit to Pitch-Meeting Perfection
Your big pitch meeting may involve a slew of tools — from a killer visual presentation to the perfect business plan, but your first line of success is all about a serious first impression. And while the business world is slowly converting from stuffy corporate gigs to … [Read more...]
Finding Your Way Around Critical Mistakes In Small Business
A Guest post by John Stone In a contemporary world, all business is conducted through instant access and constant connections. All data is digitalized, every record filed, every operation is as transparent as it possibly could be. This standard of business is imposing quite a … [Read more...]
What Entrepreneurs Need to Look For with Customer Service Software
In years past, customer service was something entrepreneurs would have only considered after their business was up and fully running. Why worry about creating a quality customer service experience until you had things like product design and systems innovation running. However … [Read more...]
Do you need an MBA to start a business?
A Guest Post by Paresh Dhake A lot of you might think an MBA is essential to be a successful entrepreneur, but the truth is a professional degree will get you only so far. If you ask any MBA about how their degree helps in running a business, they will tell you – an MBA is … [Read more...]
