Interesting read about giving away content over at Creative Class The example of YouTube is a good one but the free model can work at reduced scales. There are plenty of content providers that use their content as a marketing vehicle for selling other services. Just look at all … [Read more...]
The Daily Dish: Predicting Innovation
Predicting innovation is hard. Precise numbers about growth or in the example sited, subscribers, are guesses based on little or no good information. Predicting innovation is a trends game not an exact science. The trends are what show you where the future might end up. Doing any … [Read more...]
Take Your Time But Hurry Up
Research and Development (R&D) is an endurance event. It is not a sprint. Innovation does takes time but cannot take so much time as to miss market windows. You need to pace yourself and your team. This is the only way to ensure consistent results. The common trap of we can … [Read more...]
Inspiration, Perspiration and Saturation
Many innovators stress that invention is a spark of inspiration followed by long hours of perspiration. Along with perspiration comes the point at which your great new innovation saturates your ability to move forward. For marathon runners, this is hitting the wall. The point at … [Read more...]
The Project Trinity
Projects are multi-dimensional. These dimensions push and pull on each other till the eventually, the project gets done. The trade-offs between features, schedule and budget are always present. Being aggressive on one or two leads to compensation by the third. Being aggressive on … [Read more...]
