To survive in a competitive market, an organization must consider unique and effective digital marketing strategies. Marketing is an art that enables an organization to introduce its goods and services to potential customers. As a digital marketer, you need to think critically … [Read more...]
Story Grid Editor Roundtable Podcast Listenership Survey Results
We started The Story Grid Editor Roundtable Podcast kinda by accident. It was originally a study group for the five of us to help each other learn the Story Grid methodology. Now, almost two years later, on average, the podcast gets downloaded 300 times a day (see chart below). … [Read more...]
How to Use Product Narratives to Create Pragmatic Marketing Collateral
Stories have been around since humans could grunt. As commerce emerged in the developing world, stories turned to narratives which turned into marketing collateral. The oldest known piece of marketing collateral was found in Thebes, Egypt around 3,000 BC. It was an advertisement … [Read more...]
Why You Should Stop Writing About Yourself and Start Writing About Your Customers
Photo by Dylan Gillis on Unsplash A Guest Post by Miguel Bratos Writing persuasive texts is one of the most essential skills that an entrepreneur has to learn. As someone that is starting a business project, you will need to create texts to introduce your business to customers … [Read more...]
3 Quick Online Marketing Strategies for Entrepreneurs
Photo by Clément M. on Unsplash The internet has changed a lot of things, both for ordinary people and entrepreneurs alike. From the way we do business to the way we communicate, as well as the way in which we market and advertise. For entrepreneurs, this can open up a lot of … [Read more...]
