There is potential to advertise anywhere. Pens, sidewalks, elevator doors, under a bridge and even on a baby. For higher education marketing, guerrilla marketing is inexpensive, unconventional, creative and only limited by the span of one's creativity. Guerrilla marketing … [Read more...]
Selling Online? Drop Shipping is the Way to Go
Dropshipping is a supply chain management approach in which the seller does not store the goods in stock, but instead moves customer orders and shipment information to a wholesaler, manufacturer, or to a 3PL (third party logistics) service provider. The wholesaler, manufacturer … [Read more...]
7 Ways to Promoting Your Business via Social Media
It wasn’t so long ago that many business owners thought of social media as a waste of time, if they thought of it at all. With the possible exception of the professional networking site Linkedin, much of the business world, particularly small business owners, seemed to have … [Read more...]
How to Easily Integrate Technology Into Your Small Business
When you're shopping for tech solutions that will integrate into your business, there are some important differences to be aware of between various consumer technologies. Always keep in mind that your business should be able to fully rely on the devices you purchase. Buying … [Read more...]
6 Not So Simple Ways to Motivate Employees
Something almost every manager struggles with at some point in their career is motivating those they’re leading. Everyone needs to be motivated. Sometimes it’s encouraging a less engaged team member to be more engaged. Other times it is making sure your all-star performer … [Read more...]
