In 2025, experts believe that a key differentiator in the automotive industry will be seamless customer experiences and addressing fraud and rising delinquencies. High-touch customer experiences can male all the difference, as 54% of consumers will buy from dealerships with a preferred experience even if they do not offer the lowest price. For auto lenders, it is increasingly important to be aware of potential fraud and how younger generations are flocking to different lender types.
Debt for auto loans and leases has risen nearly 15% in the last 10 years, generating higher consumer stress and pressure. Research shows that Generation Z is facing this pressure more than previous generations, leading to fewer cars being sold overall. In order to combat this, it is important to understand consumers and their needs. Delivering buying power insights, securing the buying experience, and stopping fraud are all key steps to ensuring the car buying experience remains seamless and stress-free for the future of drivers in the U.S.
