There are more businesses for any consumer need than can be counted today. It’s important then for each business to take every opportunity to stand out. One way that has become more common as of late is hyper-personalization.
Hyper-personalization organizes a business around individuals or very small groups of people. It uses advanced metrics and statistics like watch time, engagement, and real-time data to create specialized features. A great modern example of this is Spotify Wrapped, a literal summary of a user’s engagement and use of the app. This keeps users interested and committed to their next year of listening.
Another example is Netflix and any modern streaming platforms recommendations. These are built on what has been previously watched and are only getting better with AI. Finally Starbucks has a hyper-specialized app. Starbucks cannot specialize its menu in the same way Netflix can, but it can specialize its app.
These are three simple but effective ways successful businesses have hyper-specialized. The technology behind it is actually quite complex in many cases, but the implementation is clear. Make consumers feel like they’re special while engaging with the business, in whatever way possible.
Source: BrandGuard
