Whether you are a small retailer attempting to follow the latest tendencies in the industry or simply an entrepreneur wanting to venture into the world of e-commerce, deciding what to sell in your online store can be a challenging task for anyone. Trends constantly change, demand fluctuates, and competition becomes tougher with each passing year. To help you overcome these difficulties and reach e-commerce success, here are some of the top product categories you should sell online right now:
Electronics
When it comes to selling products online, the field of electronics is one you can always count on. While growth might be a bit slower in this market, it’s a solid and stable category in the long run. You can also sell a wide variety of products in this category. Computers, laptops, smartphones, smartwatches, keyboards, headphones, and smart speakers are just some of the many products you could opt for. However, it might be better to focus on a niche category, such as gaming gear, and only market those products in an effort to stand out from the crowd.
Phone accessories
If the electronics market seems a bit too complex for you, phone accessories can be considered a category of their own due to the steady growth and profitability they provide. After all, there’s a constant demand for tech gear that makes our lives easier and more convenient, whether that be phone cases, protective screens, tripods, portable chargers, waterproof phone bags, or even touchscreen gloves. There are plenty of products you could sell online in the phone accessories category, all of which present great marketing and profitability potential.
Fashion accessories
While fashion trends come and go, one thing always remains the same – classic accessories. From hats and sunglasses to scarves and handbags, fashion accessories always remain a popular choice that comes with solid long-term growth for e-commerce stores. This is especially true if they come in neutral colors and timeless designs. Another area you could focus on is jewelry. No matter which type of jewelry you decide to sell, these products have plenty of potential due to their classic and fashionable nature. However, they need to be simple and stylish as well.
Health-related items
Recent years have brought about a new focus on health and wellness, encouraging people to spend more time taking care of their physical and mental health. As a result, health-related items have seen impressive growth. For instance, healthy vitamins and supplements are incredibly popular at the moment, representing some of the top wellness items consumers are currently purchasing. If you want to reach success this year, it might be wise to include health-related items in your e-commerce store as well. This could be natural makeup and skincare, organic cleaning products, exercise equipment, self-help books, or anything else that promotes wellness.
Home decor
The increased time we spent at home during the last couple of years has also motivated consumers to refurbish and redesign their homes. Some needed to create a dedicated space for working, while others simply wanted a fun DIY project to pass the time. Regardless of the motives, home decor items were required in either case and have been growing steadily ever since. Furniture, decorative pillows and throws, linen, wall hangings, and other types of decorative items are still going strong. If in doubt, you simply can’t go wrong with home decor products.
Pet supplies
The pet supply sector has always been quite popular, but we have seen a sudden increase in demand for these products in recent months. Crates and carriers seem to be doing particularly well, likely due to the fact that people are now able to travel with their pets once again. But regardless of this spike, any pet accessories are bound to bring steady long-term growth. Whether you decide to sell food, leashes and harnesses, toys, or even clothing items, the pet products sphere is always a great option for an e-commerce store.
Art supplies
While we might often think that everything has turned digital in the modern world, arts and crafts have actually seen significant growth in the last few years. This is a great niche to focus your online store on, whether you choose to sell paint and brushes, canvases, paper, markers, pencils, or scrapbooking embellishments. However, stationery is having its moment as well and might present a good opportunity for chasing a popularity spike in the upcoming months. Think about launching innovative products such as notebooks, journals, colorful pens, washi tape, and similar products, especially if they come in interesting designs and fun prints.
As the world continues to change, so do e-commerce trends and tendencies. The categories mentioned above represent some of the most popular products to sell online, which are likely to bring you higher levels of success in the near future.
