Good marketing is a key factor in growing any business. In the modern and digital age, using marketing strategies to create an online presence is essential for growth and success. Digital marketing is here to say and it can generate traffic to your website which will overall increase your sales and online presence.
Here are 5 Digital marketing tricks you can use to help grow the online presence of your business.
#1 Marketing Automation
Marketing is a major part of growing any business. For a lot of people, this can seem to be a monumental task, but there are things you can do to help cut down the workload and still increase your sales. Using marketing automation for email marketing campaigns is a great way to make sure your marketing efforts are not going to waste.
Marketing automation involves utilizing software to automate repetitive tasks within email marketing campaigns. It can help capture new leads and help turn those new leads into customers.
Everything can be tailored for a specific grouping of clients and you get to guide the process. It also has a very strong return on investment. This strategy has a return of $42 for every $1 spent.
Using marketing automation and email marketing you will be able to easily and effectively communicate with a large audience. Whoever you add to your list will get updates and insights for what you are offering, what is coming in the future, and any specials or offers.
With this tool, you have the ability to craft captivating emails with a strong call to action. Let marketing automation help with the rest of your campaigns.
#2 Website Optimization
Optimizing your website for SEO (Search Engine Optimization) is important for the success of your website. A well-optimized website with good SEO helps drive organic traffic to your website and helps you get more opportunities to convert potential customers.
While paid advertising does provide success for conversions, and should be a portion of your online strategy organic growth has a much higher close rate. Used together, they can be effective and drive both targeted and organic traffic to your site.
A major benefit of focusing on SEO is an increase in organic traffic to your site. Growing organic takes time, but in the end, it provides more natural and consistent traffic that leads to more conversions. Using strategies like page optimization, link building, producing valuable content, and increasing page speed will all help you gain organic traffic over time.
Another part about website optimization that can go overlooked is making sure the site is fully optimized for mobile use. Google has a mobile-first index which helps sites that are well optimized for mobile use rank higher.
Optimizing your website so it has a strong SEO presence can cover a few different areas for a digital marketing strategy, some of which will be mentioned below.
#3 Create a Blog With Valuable Content
Creating a blog with interesting and relatable content is a great way to drive traffic to your site. Writing informative content that potential customers in your niche find useful can help your site rank in google.
As a new/small business, it can be hard to rank for general terms relating to your business. With keyword research and page optimization, it becomes possible to create pages that rank well. This helps Google and potential customers recognize you as an authority and can help boost growth.
Providing high-quality content not only gives your site a certain level of authority but also gives you another outlet to express your brand voice. It is another place where you can spread information and connect with readers and clients. It is a great way to help gain the trust of readers/customers.
#4 Link Building
Building links is an integral part of successful digital marketing efforts. Link building efforts involve you creating an asset piece and through email outreach having other posts and links back to your site. This shows google that you are an authority site and helps your overall site ranking.
The content you choose to link can be whatever you think would be relevant to other sites/publishers. It can be blog content you have already written for your site, or you can create a linkable asset piece that you can use for targeted outreach.
Link building takes patience. There are many ways to build links, it is important to find which way suits your process. The key is having a strong pitch email that will convince another site to at least consider linking to your content.
#5 Social Media Marketing
Social media is another pillar of any good digital marketing strategy. Depending on your audience, you can use different social media channels to ensure your message is being heard by the people most likely to make an action.
Having a strong social media presence is essential for interacting with your client base. It allows you to bring a voice to your brand and have the ability to answer questions and provide updates in a relatively easy format.
Social media does require constant attention which is why it can be hard for small businesses to utilize to its full potential. With the proper knowledge and implementation of automation tools, this strategy can be implemented to bring real results to the company.
There is also the advantage of a strong social presence leading to creating and running effective social ads. Done right, social ads can greatly boost engagement, generate leads, and drive traffic to a website.
Final Thoughts
In the age of the internet, a strong digital presence and a strong marketing strategy are important for the success of your business. By implementing these strategies, you will see a return on investment. Digital marketing is changing the way consumers interact with products online. Having a strong presence will help you capitalize on how consumers are using the internet.
