As so many of us have been in lockdowns, curfews, or perhaps restrictions where we can’t enjoy a good drink and a meal with others quite yet, it’s time to embrace a new trend.
There have been a lot of innovations for drink recipes for those that have been stuck at home – you’ll find that the quarantini – appropriately named – has even arrived. Home bartending is hot, and alcohol consumption is up – from 2019 to 2020, consumption increased 14%, in fact. Last year was even more significant, where online alcohol purchases were up 243%. But what do you do if you don’t have all of the ingredients to make such a cocktail? What if all of the bars still aren’t open for you?
The ready to drink cocktail has arrived at the perfect time – drinks made for you while in quarantine.
Let’s all raise our glasses – or frozen ready to drink cocktails – in hopes of better times ahead. Learn more about the rise of the ready to drink cocktail in the visual deep dive below:
