How many times a week do you think you receive a spam phone call? How many times a day? Even with “no-call lists” and other preventative measures, spam phone calls are definitely the norm rather than the exception. In fact, an average of 54% of all incoming phone calls is spam, making America the 8th most spammed place in the world, right between Chile and Russia.
Sadly, spamming is a lucrative venture. Forty-six percent of Americans receive spam calls every day and spammers make about $375 per American. In 2020, Americans received 46 billion robocalls (2,034 per second), and phone scams cost us $10 billion.
Scammers spoof real numbers to appear more convincing, which has allowed robocalls to nearly double between 2017 and 2019. It also hurts reputable businesses as even real, local numbers now fall under suspicion to consumers.
The STIR/SHAKEN revolution is an effort to combat robocalls and to restore trust. Through STIR/SHAKEN, phone carriers would authenticate incoming calls and caller ID may show the caller as verified or likely spam.
It’s important for businesses
