Owning a small business can be quite tough, especially with all the business giants hanging around and reaping most of the market benefits.
One of the best ways for small companies to fight larger competitors is to use search engine optimization.
It is less expensive than using paid advertisements, and its effects are long-lasting if done properly. Today, we are here to make sure it is done properly.
We’re going to give you some of the best SEO productivity tips for small businesses, which should help you to get ahead of your competition.
Let’s get started!
1. Find Ideal Clients
One of the most controversial tips we’re going to give you today is not to sell your products and services to anyone you encounter in the business world.
How could that be possible, you might ask? Isn’t it better to have as many clients as possible? Well, let’s answer that question.
When you start working, as well as later during your career, you will meet a lot of people, have a lot of clients, some of which you will enjoy working with, while some you won’t like too much.
In any case, always try to wage costs and benefits of working with each client. That relationship doesn’t always need to be purely based on money.
What I mean, even if you have a client that pays a bit less, but with whom you enjoy working, you can continue working with them.
Also, sometimes can be a pain to work with certain clients, since they can be too demanding, asking you to review the project multiple times, without giving you straight answers to what they really want. Working with such clients is too time-consuming, so you can simply choose not to work with them.
Internet presence is more than crucial for every brand. This is why you need to carefully think about what channels you want to use to communicate with your potential clients.
For instance, if your ideal client is from NYC, you should optimize your SEO strategy and marketing to fit the geographical profile of the NYC audience. This allows you to save some money, but also to affect the target market at the same time.
2. Improve Technical Aspects of Search Engine Optimization
If you want to develop an effective business website, you will need to have a website on which people will want to come.
One of the most important things to think about is to do a proper technical SEO on your website, which should ensure that its performance is top-notch.
No one likes to visit slow and tedious websites that take too long to load. Also, search engines rank those websites lower on the search results.
This includes removing or fixing broken links on every page, using images that are important for the content you’re showing, as well as fixing pages that are slow and unresponsive.
This way, your website’s performance will improve, which will bring more visitors to your website. And more visitors mean higher visibility and more potential clients.
3. Promote Your Content
Now, if you want your content to be seen online, conducting SEO is not enough. After you are done with the website optimization, you need to work on promoting your site.
Therefore, you should check some of the content marketing tips that could help you to be ranked higher in search engines.
One of the most common ways of doing this is to use similar templates for all your content. This will help other people to recognize your content as soon as they open the page. For instance, if you have an online shop, or if you do product reviews, you can have a table of comparison for multiple products.
Another good way to improve content marketing is by using videos. Nowadays, vlogs and videos are far easier to make and rank in search engines than written articles.
Last but not least, you want to promote your content on social media networks. There are a lot of them these days, and you can take advantage of that. Promote different content on different social media networks.
For instance, if you have a blog about business, promoting it on LinkedIn or Facebook is a great idea. On the other hand, if your business is related to fashion, conduct content marketing on Instagram, and take advantage of all those filters.
4. Increase Your Website’s Domain Rating
One of the best ways to improve your website’s standings in the search rankings is to increase its domain rating.
Basically, you can use various SEO tips to do this, but one of the most popular ways is link building. No, it doesn’t mean that you will need to create links per se.
Link building is a set of different activities that allow you to acquire backlinks from other websites, preferably ones that are ranked higher than your website.
There are multiple ways of doing this, but some of the most efficient are writing guest posts for other websites, or sharing links on forums related to your niche.
This is extremely tricky to do, since most successful websites usually don’t give these backlinks for free, and they can be quite costly.
Also, different forums have different link policies, so before you even try to spam links to your website, make sure to read the terms of service, so you wouldn’t get banned.
5. Local Optimization is Getting More Important Every Day
Apart from the technical optimization of your website, it is also important to think about improving the geographical profile of your business, which is, in other words, called a local optimization.
Anyway, if your business is region-based, you want to optimize your content to attract an audience from a certain area.
For example, if you have a PC shop in NYC, you want to make content that will attract people from the New York City area. This is usually done by using geographical keywords, related to the area where your business is located.
This will not just improve visibility in said area, but also might affect entrepreneur productivity in a positive way, increasing your revenues over time because the more people see your products and services, the more potential customers you will have. And with that, higher sales, which will lead to higher revenues.
6. Conduct a Proper Keyword Research
One of the most basic SEO activities you need to do to improve your website’s visibility is proper keyword research.
There are various tools to help you do this, such as Ahrefs, Ubersuggest, Semrush, Moz, and similar. Or you can simply try searching certain words and phrases in Google, and you will see what are the recommended keywords for your niche.
7. Onsite Optimization is Crucial
Once you have done keyword research, it is time to implement those keywords in your website’s content.
This, amongst other things, is called onsite optimization, where you need to combine and add keywords relevant to your content’s topic.
Apart from that, this includes finding trusted and relevant links. For instance, if your content is about the best PC components, you shouldn’t link to the best fast food in NYC.
Links you put should be relevant to the content itself, and possibly to include one of the keywords you need to include.
Conclusion
Today, we learned what are the best SEO productivity tips for small businesses, and how they can help to improve your website’s visibility.
This should help you to attract more people to your website, and get more potential clients, in order to improve your business standings.
About the Author
Alexander Hunkin is an Australian based startup advisor with in-depth experience in growing business. His meaningful and strategic advice has helped in setting and growing many startup companies in Brisbane and Perth. Alexander is also a content creator for different niches. The top ones are business, career, finance, and marketing. He aspires to share his experiences and is always on the lookout for the next opportunity to enhance his skills. When he isn’t busy working, you can find him cooking exotic meals, scuba diving, and cycling.
