Amazon Marketing: 8 Ways to Increase Your Sales

A Guest Post by Bryan Mixon

The Amazon marketplace can be a great platform for your online business as long as you get it right. But the thing is, there is a lot of competition out there.

If you want to boost your sales, you must learn how to keep up with the competition and partner with the best Amazon marketing agencies to know what works and what does not.

Moreover, to help you stay ahead of the learning curve, here are eight ways on how you can improve your chances of success as an Amazon seller and increase your sales:

Table of Contents

Price Competitively

Pricing on the platform can be steep. The largest differentiator that sets apart one seller to another is its price.

Utilize the price competition to help you know which products are worth promoting in the marketplace. Then, sell goods that will give you enough margin to sell at reasonable prices with significant returns in profit.

Also, ensure that you factor in your order fulfillment, inventory, and other expenses.

Follow Amazon Rules

One of the quickest ways to garner low product sales is not to follow Amazon’s rules. How can you sell if your account is suspended or shut down, right?

Abiding by the platform’s terms of service and rules will give you the best chances of success. Keep in mind that Amazon’s listing requirements are constantly changing, and you should always be aware of what you can and cannot do with your listings.

Ideally, you should know what Amazon requires sellers. That way, you can set up a high-quality listing on their terms, which, over time, increases the trust of your buyers, and increasing your chances of landing more sales.

Complying with these rules is important, as the life of your business depends on it.

Advertise on Amazon

Advertising on the platform is an excellent way to increase your visibility and generate more sales. Amazon Ads are quite popular in the marketplace, and it is one of the best ways to promote your products.

So, if you are just starting, and if you want to improve your product’s visibility, then why not try the Sponsored Products option?

Doing so will feature your products below the search results. The platform also offers you a deal if it is your first time using sponsored products. Just remember that Amazon implements a pay-per-click scheme, which means that you still need to pay a fee.

Optimize Your Title

Your title is one of the best ways to grab the buyer’s attention; that’s why it is crucial to optimize it. Not only will you be able to tell your shoppers what your products are, but you can also tap into high-ranking keywords.

Follow the general “brand name + product name + features” formula, and you should be good.

Understand Amazon’s Algorithm

Amazon also serves as a search engine, providing search results based on the customer’s product query. That’s why you need to understand how Amazon’s algorithm works. If not, then you could have a hard time building a strategy that will increase your sales.

In a nutshell, Amazon has two algorithms:

Search: Determines how your products will rank on search results. The search algorithm of the platform relies on a couple of product-related factors like category, reviews, price, targeted keywords, and so on. It also monitors elements that are vendor-related, like the return rates, and shipping times.

Buy Box: This type of algorithm will determine whether a particular product wins or loses the Buy Box. The Buy Box is usually found on the right-most part of your product listings, making you the default choice whenever a user will click “Add to Cart.” For this type of algorithm, the platform considers various factors like your shipping methods, reviews, and prices.

Manage Your Inventory

The key to increasing your business’ profitability is to manage your inventory. Steller management of your inventory will give you a significant advantage, especially when it comes to creating a successful business on Amazon.

The platform is helpful when it comes to managing your inventory, providing you with tools and other relevant information. You can also consider investing in third-party tools.

The performance of your inventory impacts your business more than you actually think. For instance, depending on the performance of your inventory, Amazon may adjust your storage limits.

Utilizing data-based tools significantly reduces human error. The last thing that you want to happen is for Amazon to suspend you because of mismanaged inventory.

Generate Customer Reviews

Both positive feedback and customer reviews are crucial to the platform. In fact, 90% of buyers say that they trust reviews more than personal recommendations. But only about 10 percent of buyers leave feedback after completing a purchase.

Getting stellar reviews can be quite difficult, but that should not stop you from encouraging your customers to leave one. Your goal is for your prospects to trust your brand in order to boost your sales on Amazon.

To make this happen, you need to have a strategy to get more people to leave authentic reviews on your product listing pages.

Get a high volume of reviews so that prospective customers will get a more accurate picture of what you have to offer.

Automate Your Selling

If you are choosing the Pro Merchant subscription, take advantage of the API to be able to automate your selling. Utilize third-party tools that allow you to seamlessly load your listings, update your pricing, product descriptions, and inventory.

Using automation will allow you to manage your merchant-fulfilled inventory and FBA items.

Over to You

So, there you have it. These are the strategies that you can use to boost your sales on Amazon, depending on the products that you are selling.

Being an Amazon seller, you need to able to fine-tune everything. From always looking for ways to improve your product listings, to managing your inventory, you should always be on top of your game.

It might come across as a bit challenging at first, but all of your efforts are worth it. The secret here is to stay consistent with your marketing efforts, and your business will grow over time.