How Sustainable is the Body Modification Market?

Body modification is the alteration of the body, be it for medical or non-medical reason. People are willing to enhance or alter their appearance for a number of reasons; religious reasons, aesthetic reasons, rites of passage or simply just to show individuality or self-expression. Although we have traditionally associated body modification with tattoos and piercings, surgical implants and other procedures have fallen under the same category.

With the constant evolvement of new and unique procedures and practices used to alter our bodies, the market has become competitive and sometimes highly expensive. Many people now seek the most affordable ways to improve their appearance which has resulted in the growing trend of going abroad for certain treatments. There are particular trends in countries that offer the best cosmetic body alteration procedures from credible practitioners. Awareness of the body modification market is vital in preparation for undergoing a procedure as well as receiving satisfying results.

Turkey

Turkey is the meeting point between Europe and Asia and, along with its rich history, Turkey offers visitors high quality body modification procedures. Hair transplants in Turkey are highly revered, along with liposuction, nose surgery and face lifts.

South Korea

The Asian beauty modification market has skyrocketed in popularity among those seeking to find affordable procedures abroad. Overtaking the USA, South Korea is the largest centre for plastic surgery in the world. Most common surgeries include double eyelid surgery, nose jobs and liposuction.

Italy

Over 800,000 procedures take place in Italy per year alone. Due to the Italians obsession with premature aging problems, the country has established itself as the centre of modification procedures that hide the signs of aging. From Botox to other injectable fillers, ironing out wrinkles in the face through a range of processes is the most sought after procedure.

Brazil

The tax waver in Brazil makes it a highly sought after economical job and, combined with the fact that the government offers support to plastic surgeons through income tax reductions. This government initiative greatly increased the medical tourism in the country. The most common procedures taking place in Brazil are liposuction and breast implants. The desire to seek out perfection in body shape has put Brazil among one of the leading places to visit to receive body modification treatment.

USA

A decade or so ago, it would have almost been considered shameful to admit to interest in cosmetic surgery. The change in opinion surrounding this topic is surprising, as cosmetic procedures have almost become a symbol of class and status among many in America, fuelled by celebrity culture and media obsession. The most requested surgeries include liposuction and breast augmentation.

India

India houses many of the best and most sought after plastic surgery experts in the world. Trained in countries such as Canada or Australia, the services Indian surgeon’s offers are often of the highest quality. More interestingly, it seems that foreigners are the key clients compared to the number of natives requesting treatment. With no language barriers due to English being the second language in the country, customers are more likely to feel knowledgeable about undertaking a procedure.