A Guest post by Sujain Thomas

Why not make better use of your time on social media by using it to find that dream job (or one close enough to the dream)? There may be plenty of people with an executive MBA out there and you need to make use of all the resources you have to give yourself an advantage in the job hunt.

It’s more than just fun

Internet use can be serious, like getting bubblews.com tips on studying part time MBA. However, for the most part, Social media was, and perhaps still is, viewed as a medium for purely social interactions and entertainment. You get to chat endlessly with your friends and family, follow your favorite celebrity and maybe even make a connection with someone new.

However, some visionary individuals and companies decided to use social media to market themselves to their target audience in a more personable and humane way. Plus, it was an added advantage that social media is more affordable when it comes to advertising than traditional media.

So if the companies you want to work for are on social media, why not take the chance to interact with them on that platform as part of your application process?

Social Media Advantage

Social media provides invaluable information and vital connections that were previously impossible to have that will make your job search so much easier.

You can get information about your specific industry, how the market changes are affecting the general employment criteria and how skills are transferred within the industry.

Closer home, you can learn about the specific company you are interested in: core values, culture, hiring process, networking events and recruitment events. In addition, you can get information about various career paths available to you and the different functions they could have.

Apart from the information, social media can get you connected to alumni working at your target companies who can give you some advice. You could also access the profiles of interviewers and learn about their professional associations, recommendations and groups in order to better identify with them during the interview process.

After all, it is the impression that you leave with them, rather than your qualifications, that will give you an advantage.

It’s not just LinkedIn

You must have been told that having a LinkedIn profile is just as important as having an email address so we’re going to assume you already have one. However, that is not the only platform you can use. Facebook and Twitter are great platforms to look for jobs. Instagram can also serve as a way to learn more about the company’s culture, values and personality.

All you have to do is like and/or follow the pages of the companies you are interested in and you’re in. You will get first-hand information on recruitment drives and even express interest in working for them on these platforms.

A word to the wise!

Your potential employers will also be checking you out on social media especially if you have liked their page so having those pictures of that road trip that you can’t remember are not a good idea. Be careful about how you present yourself on social media; it’s just as important, and at times more important, than you résumé.